UNDERGANG

 

 

(Translated From Norwegian) Undergang; Destruction [noun] the state of being destroyed; ruin

 

 

THE VISION

The idea for undergang came about when we looked at other fight-wear companies for gear. We were often left disappointed as most of what we saw was satirical/corny and low quality gear made by a team of corporate sellouts who have never so much as thrown a punch or shot a double leg in their lives. We seek to create fight-wear that brings the aggression and intimidation factor that fighting demands back to your gear. This is not a game, this is real life. You do not put your health on the line and pour your blood, sweat, and tears into your skills just to make light of them with the gear you wear. Demand the respect that you have worked so hard to earn.

 

A LIFESTYLE

We made Undergang to be more than just a fight-wear brand; we are a lifestyle. When you adorn our name you are thereby swearing to strive for the highest and most elite levels of excellence in every aspect of your life, not just your skills in the cage. Your friends, family, and loved ones are counting on you, and it is your duty to them to be the most elite version of yourself for their sakes. Understand that our lives are so limited and a day wasted cannot be bought back. Don’t disappoint them and don’t disappoint yourself. This is your calling. Stay ready and stay hungry or fade away into nothing.